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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.

Nick Foulkes - The luck of the drawer

Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...

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Poster boy for the Alps

Date: October 2010 (141) Category: Features, Limited Editions Brand: Pullman Editions

Pullman Editions is a niche within a niche: a gallery full of winter sports posters. It has been spawned by the Pullman Gallery in London, known for its obscure collectibles that re?ect the passions of owner Simon Khachadourian (among many others). But there’s a collector for everything: it’s just a case of what sends you into a schuss. He guides KATE PATRICK through his latest adventure

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Inside the mind of the style-consious woman

Date: October 2010 (141) Category: Features

Style-conscious women in the US are actively spending in 2010, accounting for nearly 70% of total US spending in fashion, accessories and beauty, according to a new, far-reaching study undertaken by Bain & Company in conjunction with Vogue. The study, entitled ‘Why she shops: the 2010 fashion and beauty study’, surveyed more than 5,000 female shoppers and evaluated 134 fashion, accessory and beauty brands to identify the preferences and purchasing behaviours of female consumers and the winning characteristics of the brands they buy. The study also ?nds that nearly two-thirds of purchases by style-conscious consumers favour durable, timeless, classic styles over trendy, contemporary styles

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In light of the spending rebound and the gradual return of the feel-good factor amidst the improving macro environment, luxury...

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DAVID LAUREN, SVP Advertising, Marketing and Corporate Communications at Polo Ralph Lauren, is responsible for the global advertising and marketing campaigns for over 20 brands, overseeing over 200 campaigns a year, as well as the company’s corporate and fashion communications and strategic marketing partnerships. Lauren joined in 2000 to run the company’s internet operations, where he launched the Ralph Lauren website under an idea he called ‘merchan-tainment’ – a combination of merchandising and entertainment. He played a role in establishing RalphLauren.com, launching the Rugby brand, entering into mobile applications and sponsoring international sporting events and teams such as Wimbledon and the US Olympic teams. He tells LUCY?REITER at Luxury Brie?ng how the vision of his father, Ralph Lauren – to evoke a certain lifestyle and dreams – is, 40 years on, thriving more than ever

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Condé Nast

Date: October 2010 (141) Category: Media & Publishing, Reports Brand: Condé Nast

A joint venture has been formed between Condé Nast Publications and Brazilian publisher and broadcaster Globo Media Group, to publish...

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The Mail on Sunday

Date: October 2010 (141) Category: Media & Publishing, Reports Brand: The Mail on Sunday

September saw The Mail on Sunday launch a new luxury fashion supplement to coincide with London Fashion Week. A spin-off...

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Nota Bene

Date: October 2010 (141) Category: Media & Publishing, Reports Brand: Nota Bene

The luxury lifestyle and travel guide books from Nota Bene are now available via an iPad app, which was launched...

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Mr Porter

Date: October 2010 (141) Category: Media & Publishing, Reports Brand: Mr Porter

Net-a-Porter group’s new website, Mr Porter, which is due to launch in January, has hired a new editor-in-chief. Jeremy Langmead,...

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Vogue.com

Date: October 2010 (141) Category: Media & Publishing, Reports Brand: Vogue.com

Vogue.com has been relaunched with no expense spared, transforming the old website with new elements such as an oversize features...

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Stylus

Date: October 2010 (141) Category: Media & Publishing, Reports Brand: Stylus

The founder of B2B fashion trend forecasting website WGSN, Marc Worth, is due to embark on a new online venture...

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