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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.

Nick Foulkes - The luck of the drawer

Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...

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LUXURY brands today are under increasing pressure from shareholders to deliver extraordinary returns. While the rest of the world suffers...

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Secret society marketing?

Date: September 2011 (150) Category: Features, The Alternative View

Damian Bentley IMAGINE there was a foolproof way of marketing to your customers. A way that was bespoke, individualised and completely...

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WHAT will luxury travel be like in the future? In the dictionary, luxury can be defined as either ‘something expensive...

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WHY don’t hotels offer decent shopping experiences? My guess is that somewhere towards the back of the ‘How to be...

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I have always believed in doing business from the heart. My desire to start a leather bags and accessories label...

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