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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.

Nick Foulkes - The luck of the drawer

Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...

reports

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Web report: Virtual icons

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Web report: luxury humans

Date: October 2011 (151) Category: Features, Web report

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Web report: A top class idea

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Web report: Augmented reality

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Web report: Technology for all

Date: October 2010 (141) Category: Features, Web report

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Web report: Luxury v action heroes

Date: May 2010 (137) Category: Features, Web report

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ONE of the good things about recessions is that they are the main catalyst in the cultural transformation that enables...

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Google vs LVMH

Date: December 2009 (133) Category: Features, Web report

2009 will be remembered as the year luxury giants piled up the lawsuits against the internet giants. First came eBay,...

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