What distinguishes UHNW travellers’ needs from those of their HNW counterparts? In this exclusive insight, Wealth X reveal the key elements for marketing luxury travel experiences to the highest tiers of wealth.
Luxury brands often miss opportunities to reach the highest echelon of travellers by serving down-market experiences. This is the result of a trend for mass-market luxury, which appeals to both HNW and UHNW individuals, and the homogenisation of luxury goods and services across these tiers of wealth.