Founded by entrepreneur John Pritchard, Pala Eyewear is a sustainable brand of eyewear first launched in 2016. Ahead of next year’s 100% Optical show hosted at ExCel London, Pala has unveiled its inaugural optical collection, comprised of three styles. Through its partnership with Vision Aid Overseas, Pala provides grants directly into eye care projects and equipment across Africa, matching the sales of each pair of Pala glasses by giving a pair of spectacles to a person in need.