Putting the customer first

As luxury brands face unprecedented global change, Isabelle Aguerre, former International Director of Client Strategy at Chanel and now President of Lux in Vivo, advising brands on client-centric transformation, discusses these trends with Jonathan Siboni. In the modern world, the only thing that doesn’t change is that everything changes. For the luxury industry too, the rules of the game are being (re)written and power is shifting.