
Puma thinks out of the box
Puma is to get rid of the traditional shoe box concept and introduce the Clever Little Bag, designed by Yves Behar's FuseProject studio
Saturday 28 Jan, 2012


Today Loewe has a British CEO, Lisa Montague, formerly chief operating officer of Mulberry Group. Now based in Madrid, she is helping to secure Loewe’s reputation going forward as one of the most covetable luxury brands in the world. Loewe is enjoying a renaissance, propelled in part by creative director Stuart Vevers, also ex-Mulberry. The company has just opened a new store on London’s Mount Street, which mirrors the concept first at the brand’s flagship in Valencia, designed by Peter Marino. Lisa Montague talks to LUCY REITER about her vision of the Loewe future

The most recent Luxury Briefing Conference, in association with Ledbury Research and sponsored and co-hosted by Bloomberg, was held at the end of October at the new Corinthia Hotel in London’s Whitehall. The event, which was sold out, brought together wealth managers and luxury leaders in order to delve deeper into fast-changing global wealth patterns and new demographics and how to go about harnessing them. The conference ran over two half-days, with a buffet supper and networking in between, where superb hospitality from The Corinthia was enjoyed by all. Here, for the bene?t of LB readers, is a summary of the main points made by some of the speakers

"There are times when I miss the glamorous days of air travel – planes on which you could smoke and hang out at the bar as if you were in your own James Bond film. I mention Her Majesty’s most lethal secret agent because I believe that, in a recent outing, he was forced to take a Virgin flight, much of which he spent propping up the bar..."

Puma is to get rid of the traditional shoe box concept and introduce the Clever Little Bag, designed by Yves Behar's FuseProject studio
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